Ultra HD is here and better than ever, with exciting advancements like 8K and ATSC 3.0 showing incredible potential. However, to fully realize its benefits, there’s still work to refine workflows, improve HDR standards, and expand infrastructure. As the industry evolves, collaboration and innovation will be vital in making these next-gen technologies accessible and impactful.

Here is the 30-minute video of the NAB 2024 panel session on ubiquitous Ultra HD hosted by our member Brightcove.

For our eighth NAB Show, key demos in the Forum’s booth W4007 in West hall include:

• Hyper-Converged HDR Single Master Workflow Production
• Energy Efficient Enhanced Media Streaming: metadata insertion to enhance delivery and viewer experience and luminance adjustment to reduce energy usage.
• Optimizing Energy Efficiency in Next-Generation Codecs
• Pixel Value Reduction in HDR Content
• Viewing Condition Impacts on Display Energy Consumption
• Display Policy Decisions and Energy Impact
• A partner demo of Energy measurements with mass audiences.

The Forum thanks BBC, InterDigital, LGE, Ateme, Brightcove, CTOiC, Fairmile West, and ROSS Video for supporting these demos.

•  Yasser Syed, the new President of the Ultra HD Forum, will lead a one-hour Town Hall meeting at 11:45 on Sunday, April 14th, on our mission and five 2024 technology focus areas. Forum members and past presidents Pat Griffis and Thierry Fautier will also participate. Our first academic alliance will be discussed with San Francisco State University
• Yuriy Reznik, VP of Research at Brightcove, and active Ultra HD Forum members will lead a half-hour panel discussion at 4 pm on Tuesday, April 16th, exploring Ultra HD’s expansion to screens across all device categories. He will be joined by Dolby, Fairmile West, and Qualcomm to discuss what we should do to prepare for a UHD-everywhere world.

Read Thierry’s latest blog and US data here.

We’re proud to release the Spring 2024 update of our Guidelines, where the most significant updates include:

• BLUE: Section 8.2 & 8.3 – Conversion conversions between SDR and HDR
• BLUE: Section 10.6- Still Image Content Creation with HDR and SDR
• BLUE: Section 12.2.3.4-Workflows Using S-ADM in Production
• VIOLET: Updates to section 13.4, Sky UK/BBC, Royal Wedding and Major Tennis Tournament.
• All others books have updated and new references, as well as some new definitions.