NAB 2017 is biggest yet for the Forum

Over a dozen demos were shown on our booth in the Futures Zone. We also updated deployment Guidelines to include watermarking


More details and longer video

Ultra HD Forum Masterclass

Get the latest on HDR from those leading the way, Saturday April 22nd, Las Vegas Convention Centre, 1:15pm room N260


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Version 1.3 of guidelines published at NAB

Our guidelines has just been update to V1.3 including:

  • Forensic Water Marking Guidelines
  • Implementation of channel-based immersive audio for Phase A (e.g., Dolby Atmos)
  • ETSI TS 103 433 method for down-converting HDR/WCG to SDR/BT.709
  • Carriage of signaling for transfer function, color container & color matrix, inc. new info for file-based video formats
  • A brief summary/comparison of ITU-R BT.709, BT.2020 and BT.2100
  • ACES Workflow for color and dynamic range
  • Dynamic HDR metadata technologies as candidates for the forum’s future work in Phase B

All the details including download link here.


Our Mission

The Ultra HD Forum is bringing together market leaders from every part of the industry; broadcasters, service providers, consumer electronics, and technology vendors to collaborate on solving the real-world hurdles, and accelerating Ultra HD deployment.

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News

Ultra HD Forum demonstrates that HDR is real at NAB show 2017

Press Release 14 demonstrations highlighting fully operational UHD features, as well as future capabilities can be seen at booth N1131FP Fremont, California, April 21st, 2017 – The Ultra HD Forum, the global organization defining industry best practices for the introduction of technologies to facilitate the ultra-high-definition (UHD) viewing experiences, will bring more than a dozen […]


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Ultra HD Forum enriches guidelines with Forensic Watermarking at NAB 2017

Content owners to be able to release premium UHD content over more networks targeting more devices Press release Fremont, California, April 21, 2017 – The Ultra HD Forum, the global organization defining industry best practices for the introduction of technologies to facilitate the ultra-high-definition (UHD) viewing experience, released today the UHD Forum Guidelines version 1.3 […]


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Ultra HD crystallizes around Phase A

By Madeleine Noland (Blog originally published in BTR) The Ultra HD movement has taken many twists and turns since its inception, with a gradual switch in emphasis towards better pixels rather than just higher resolution. With the best of intentions there has admittedly been some confusion not just among consumers but also pay TV operators, […]


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Media Alert: Ultra HD Forum TO Run HDR Masterclass during NAB 17’s Global TV Tech Day

+ + + Media Alert – For Immediate Release + + + Ultra HD Forum TO Run HDR Masterclass during NAB 17’s Global TV Tech Day Get the latest on HDR today and tomorrow on Saturday April 22nd room N260 room 1:15pm   Fremont, California, March 27th, 2017 – The Ultra HD Forum, the global organization defining industry […]


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Subjective comparison of HLG and and PQ10

There an interesting new technical report just out where 4 independent test labs (the IRT, Orange, the RAI and the EBU) teamed up to perform subjective tests comparing HLG and PQ10 as well as native SDR vs SDR from an HLG bit-stream. Results show PQ10 and HLG providing a similar user experience and also that HLG […]


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