For our eighth NAB Show, key demos in the Forum’s booth W4007 in West hall include:

  • Hyper-Converged HDR Single Master Workflow Production
  • Energy Efficient Enhanced Media Streaming: metadata insertion to enhance delivery and viewer experience and luminance adjustment to reduce energy usage.
  • Optimizing Energy Efficiency in Next-Generation Codecs
  • Pixel Value Reduction in HDR Content
  • Viewing Condition Impacts on Display Energy Consumption
  • Display Policy Decisions and Energy Impact
  • A partner demo of Energy measurements with mass audiences.

The Forum thanks BBC, InterDigital, LGE, Ateme, Brightcove, CTOiC, Fairmile West, and ROSS Video for supporting these demos.

Our imminent Press Release with additional NAB 2024 announcements will follow.

Nab 24 Fb

The Ultra HD Forum returns for its sixth consecutive NAB Show, bringing five innovative demos. The organization welcomes a major new member, Amazon, representing both the mainstream OTT market and hyperscalers. NAB attendees will be the first to see the newly restructured industry guidelines, now divided into nine focused books, at booth W4009

Download NAB 23 Press Release
Uhdf Press Release

Issue 3 of our newsletter is out with three articles on the Ultra HD coverage of the Olympic games planned for 2020 but held in the following years because of the pandemic-induced restrictions.

Newsletter issue 3: Behind the scenes of Ultra HD Olympic coverage 2020-2022
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The Ultra HD Forum is proud to launch its latest blog section, kicking off with a series of guest blogs from Yoeri Geutskens analysing the data in out Service Tracker.

Blog
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Click on the button below to learn about and download our latest deliverable. Stay tuned for an IBC 2023 announcement on the watermarking API.

Watermarking API for Encoder Integration ready for download
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The Ultra HD Forum is bringing together market leaders from every part of the industry; broadcasters, service providers, consumer electronics, and technology vendors to collaborate on solving the real-world hurdles, and accelerating Ultra HD deployment.

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News

Uhdf Press Release

Ultra HD Forum Showcases New Guidelines, Welcomes Amazon, Launches Sustainability Workgroup, and Presents Multiple Demos at NAB Centennial

+++ For Immediate Release +++ The Ultra HD Forum returns for its sixth consecutive NAB Show, bringing five innovative demos. The organization welcomes a major new member, Amazon, representing both the mainstream OTT market and hyperscalers. NAB attendees will be the first to see the newly restructured industry guidelines, now divided into nine focused books, […]


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Newest Version of ATSC 3.0 System Standard Addresses HDR Emission

The ATSC “System Standard” (Document A/300) is the central guiding document in the ATSC 3.0 suite of standards. Updated annually, it details the most recent versions of the ATSC 3.0 standards in force for that year and provides general informative guidance about the standards. The latest version,  ATSC A/300:2022-04 “System Standard,” passed the ATSC membership […]


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Maria Rua Omdia

OMDIA’s NAB 2022 Market Update

During the Ultra HD Forum NAB session on the reality of Ultra HD deployments in 2022, Maria Rua Aguete provided OMDIA’s latest relevant market update, with some surprises, which you can watch below. If you want access to the slide deck please reach out directly to Maria.


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Uhdf Guidelines

What’s new in the UltraHD Forum’s Guidelines v2.6?

With the NAB Show this year, we hope to return to the normal pace of new developments in the TV business. Despite COVID, UHD has continued to grow both in the number of channels and services delivering UHD video (as you can see in our ever-growing Service Tracker) and in the development of new technologies […]


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Press Release – Ultra HD Forum @ NAB 2022

+ + + For Immediate release + + + Ultra HD Forum Returns to NAB with More Demos, New Industry Initiatives, and Updated Guidelines The Ultra HD Forum comes to Vegas with seven demos, including VVC, ATSC, NGA, ST 2110, and SDR-to-HDR interoperability based on new industry initiatives, two conference sessions, and an updated service tracker with […]


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