Here is the 30-minute video of the NAB 2024 panel session on ubiquitous Ultra HD hosted by our member Brightcove.

Watch the video
Nab 24 Fb

For our eighth NAB Show, key demos in the Forum’s booth W4007 in West hall include:

  • Hyper-Converged HDR Single Master Workflow Production
  • Energy Efficient Enhanced Media Streaming: metadata insertion to enhance delivery and viewer experience and luminance adjustment to reduce energy usage.
  • Optimizing Energy Efficiency in Next-Generation Codecs
  • Pixel Value Reduction in HDR Content
  • Viewing Condition Impacts on Display Energy Consumption
  • Display Policy Decisions and Energy Impact
  • A partner demo of Energy measurements with mass audiences.

The Forum thanks BBC, InterDigital, LGE, Ateme, Brightcove, CTOiC, Fairmile West, and ROSS Video for supporting these demos.

Press Release: Ultra HD Forum to Showcase Sustainable Ultra HD Solutions at NAB 2024
Nab 24 Fb
  •  Yasser Syed, the new President of the Ultra HD Forum, will lead a one-hour Town Hall meeting at 11:45 on Sunday, April 14th, on our mission and five 2024 technology focus areas. Forum members and past presidents Pat Griffis and Thierry Fautier will also participate. Our first academic alliance will be discussed with San Francisco State University
  • Yuriy Reznik, VP of Research at Brightcove, and active Ultra HD Forum members will lead a half-hour panel discussion at 4 pm on Tuesday, April 16th, exploring Ultra HD’s expansion to screens across all device categories. He will be joined by Dolby, Fairmile West, and Qualcomm to discuss what we should do to prepare for a UHD-everywhere world.

Full NAB 24 Press Release
Uhdf Press Release

Read Thierry’s latest blog and US data here.

Logos Tf V3

We’re proud to release the Spring 2024 update of our Guidelines, where the most significant updates include:

  • BLUE: Section 8.2 & 8.3 – Conversion conversions between SDR and HDR
  • BLUE: Section 10.6- Still Image Content Creation with HDR and SDR
  • BLUE: Section Using S-ADM in Production
  • VIOLET: Updates to section 13.4, Sky UK/BBC, Royal Wedding and Major Tennis Tournament.
  • All others books have updated and new references, as well as some new definitions.
UHD Guidelines 3.2.0
Uhd Guidelines

Our Mission

The Ultra HD Forum is bringing together market leaders from every part of the industry; broadcasters, service providers, consumer electronics, and technology vendors to collaborate on solving the real-world hurdles, and accelerating Ultra HD deployment.



Uhdf Press Release

Ultra HD Forum to Announce 2024 Focus at NAB Show

Fremont, CA – April 8th, 2024 – As Ultra HD technologies become increasingly prevalent in television, the Ultra HD Forum diligently documents emerging delivery technologies to foster efficiencies, knowledge, and innovation that enhance Ultra HD services and create impactful experiences for viewers.     Two sessions will be hosted in the West Hall’s Connect Zone Theater to […]

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Uhdf Press Release

Press Release: Ultra HD Forum to Showcase Sustainable Ultra HD Solutions at NAB 2024

Fremont, CA, March 13th, 2024—The Ultra HD Forum will showcase and discuss sustainable solutions at NAB 2024 through a series of demonstrations and discussions on technologies that reduce energy requirements and improve technical efficiency without compromising performance or the visual experience. “Sustainability has emerged as a key area of focus for Ultra HD Forum members […]

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Uhdf Press Release

Ultra HD Forum Showcases New Guidelines, Welcomes Amazon, Launches Sustainability Workgroup, and Presents Multiple Demos at NAB Centennial

+++ For Immediate Release +++ The Ultra HD Forum returns for its sixth consecutive NAB Show, bringing five innovative demos. The organization welcomes a major new member, Amazon, representing both the mainstream OTT market and hyperscalers. NAB attendees will be the first to see the newly restructured industry guidelines, now divided into nine focused books, […]

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Newest Version of ATSC 3.0 System Standard Addresses HDR Emission

The ATSC “System Standard” (Document A/300) is the central guiding document in the ATSC 3.0 suite of standards. Updated annually, it details the most recent versions of the ATSC 3.0 standards in force for that year and provides general informative guidance about the standards. The latest version,  ATSC A/300:2022-04 “System Standard,” passed the ATSC membership […]

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Maria Rua Omdia

OMDIA’s NAB 2022 Market Update

During the Ultra HD Forum NAB session on the reality of Ultra HD deployments in 2022, Maria Rua Aguete provided OMDIA’s latest relevant market update, with some surprises, which you can watch below. If you want access to the slide deck please reach out directly to Maria.

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Ultra HD Forum

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