UHD MOMENTUM CONTINUES IN 2019


Ultra HD Forum comes to IBC 2019 with new release of their Guidelines, demonstrations of differences between 8K and 4K and High Frame Rate and produces a deployment focused UHD Masterclass.

The Ultra HD Forum, will use IBC to release the latest version 2.1 of its Guidelines, bringing plugfest-studied refinements and standards-based enhancements such as DTS-UHD audio and more detailed case studies like the BBC’s UHD coverage of the 2019 FA Cup. You can see the new Guidelines at our IBC booth, and they will shortly be published on this site. The Forum has also brought new demonstrations of the technologies described in the guidelines to IBC’s Future Zone. Visitors will be able to compare the effects of HDR, HFR and different resolutions as well as a demo of DVB-compliant Dolby Vision. KPN, together with Harmonic, will be providing a technology demonstration of 8K streaming over the Dutch operator’s network. France-Télévisions will be available on our IBC booth for short briefings about their 8K demonstration at the French tennis Open on Monday, September 16th.

The UHD Forum IBC 2019 Masterclass is from 9:30 a.m. to 12:15 p.m. on Saturday 14th in Emerald Room. Deploying commercial UHD services in the real world is the first topic, with speakers from the BBC, KPN, France TV, Mediapro and BT. Then DVB will update us on new HDR Dynamic Mapping specifications. IHIS Markit’s, Maria Rua Aguete will update attendees on global UHD trends at 11:10 a.m. The morning wraps with a UHD encoding Workshop covering latest trends and challenges (up-conversion, VVC, 8K, CAE, …) with NAB, BBright, Beamr, Harmonic, ATEME, Brightcove and ATSC. Full details here. The Ultra HD Forum president Thierry Fautier said: “While commercially deploying both HDR and NGA, we are preparing the next phase that will include HFR and CAE. The Forum will show the current capabilities of 8K vs existing 4K services that will trigger valuable discussions at the show”.

About the Ultra HD Forum

Formed in 2015, the Ultra HD Forum is the global organization promoting market adoption of Ultra HD by defining industry best practices for layering core and enhancement technologies for the next-generation television experience. The organization facilitates interoperability testing and collaborates with industry standards bodies to align standard development activities. A list of member companies and additional information about the organization is available at http://ultrahdforum.org and by following @UltraHDForum on twitter.

Media and Analyst contact:

Marta Twardowska, marta@wolfpackcoms.com +31 621184585

Ultra HD Forum

Ultra HD Forum
5177 Brandin Court
Fremont, CA 94538
UNITED STATES

Tel. +1-510-492-4050

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