Ultra HD Forum Taking "HDR for All" demos to Asia

Fresh from our successful and well received demos at NAB17 and IBC2017, the Forum is now taking our public UHD HDR interoperability demos to Asia at UBBF2017. The Ultra Broadband Forum 2017 is a global event run be member company Huawei for the ultra broadband industry to share viewpoints on development and key technologies taking place on the 18th and 19th October 2017 in Hangzhou, China.

The Forum will be present providing demonstrations of:

• The step change in video experience from HD SDR to UHD HDR
• Key approaches for SDR to HDR conversion for consistent consumer experience
• Effective HLG UHD HDR and SDR video delivery

In addition to the demonstrations, Thierry Fautier, the President of the Ultra HD Forum, will be presenting a keynote on where we are now with Ultra HD as we enter 2018.

Ultra HD Forum

Ultra HD Forum
5177 Brandin Court
Fremont, CA 94538

Tel. +1-510-492-4050

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