Press Release: UHD Alliance and Ultra HD Forum Announce Merger Discussions
Las Vegas, April 3, 2025—The UHD Alliance (UHDA) and the Ultra HD Forum have entered discussions regarding a potential merger. This strategic move aims to unify efforts to advance Ultra HD, HDR, and the next-generation entertainment experience for consumers and the industry. Strategic Benefits of a Merger “A unified organization would bring significant advantages to […]
PRESS RELEASE: Ultra HD Forum Announces Renewed UGC Focus, Seven Demos for IBC’24, and New Members Including Disney
Fremont, CA – September 10th, 2024 – With many Ultra HD technologies now pervasive, the Ultra HD Forum diligently documents emerging delivery technologies to foster efficiencies, knowledge, sustainability, and innovation that enhance Ultra HD services and create impactful experiences for viewers in professional, prosumer and consumer. In 2024, the Forum continues to explore Ultra HD […]
Ultra HD Forum to Announce 2024 Focus at NAB Show
Fremont, CA – April 8th, 2024 – As Ultra HD technologies become increasingly prevalent in television, the Ultra HD Forum diligently documents emerging delivery technologies to foster efficiencies, knowledge, and innovation that enhance Ultra HD services and create impactful experiences for viewers. Two sessions will be hosted in the West Hall’s Connect Zone Theater to […]
Press Release: Ultra HD Forum to Showcase Sustainable Ultra HD Solutions at NAB 2024
Fremont, CA, March 13th, 2024—The Ultra HD Forum will showcase and discuss sustainable solutions at NAB 2024 through a series of demonstrations and discussions on technologies that reduce energy requirements and improve technical efficiency without compromising performance or the visual experience. “Sustainability has emerged as a key area of focus for Ultra HD Forum members […]
Ultra HD Forum Showcases New Guidelines, Welcomes Amazon, Launches Sustainability Workgroup, and Presents Multiple Demos at NAB Centennial
+++ For Immediate Release +++ The Ultra HD Forum returns for its sixth consecutive NAB Show, bringing five innovative demos. The organization welcomes a major new member, Amazon, representing both the mainstream OTT market and hyperscalers. NAB attendees will be the first to see the newly restructured industry guidelines, now divided into nine focused books, […]
Newest Version of ATSC 3.0 System Standard Addresses HDR Emission
The ATSC “System Standard” (Document A/300) is the central guiding document in the ATSC 3.0 suite of standards. Updated annually, it details the most recent versions of the ATSC 3.0 standards in force for that year and provides general informative guidance about the standards. The latest version, ATSC A/300:2022-04 “System Standard,” passed the ATSC membership […]
